The Opus 30 Day Challenge

Opus is a 30 day calendar designed to invigorate and excite a person to complete a lifestyle challenge. After buying the calendar, you're given 30 days to focus and narrow your goals into a singular misssion. What We Did Identity Pop created the brand, logo, and look/feel of the brand to invoke depth and movement in the coldest of environments, the tundra and depths of icebergs.