Creating a Lottie Logo for Simpli Capital

Simpli Capital's new logo needed to instill trust, comfort and growth.

To help create the ideal logo, Identity Pop generated a simple growing animated lottie file using After Effects and Adobe Illustrator.

The circular arch and soft animated leaf build out beautifully to convey a community of trust, giving, and mutual growth.

This popular service for small businesses enables rapid growth, and we needed a logo to convey that.

Of course, as with any client, we explored rounds of various options.

Originally our client insisted on a column based, structural, or geometric logo. In the end, the softest growth oriented logo with green — rather than blue — won out.