Project Overview

Stationhead wanted to start running ads against the massive Google Ads network. The goal for Identity Pop was to:

  1. Discover new markets for user acquisition
  2. Convey the value of Stationhead to a global audience
  3. Communicate the branding and main features of Stationhead with minimal fuss


Identity Pop created 3 series of custom display ads that helped lower the overall cost and decreased comparative CPC for new user signups.