About Us

Meet Joanna Kurylo

June 18, 2020

Meet Joanna

Joanna Kurylo is a business development professional who specializes in developing sales, revenue, and corporate partnership strategies for startups and growing companies.

While sales have always been in Joanna’s DNA, she developed her distinct passion for helping startups grow while establishing corporate partnerships with B2B businesses and tech startups at the Greater New York Chamber of Commerce.

Since then, she has worked with and consulted for numerous tech startups and companies in the B2B, eCommerce, SaaS, and Mobile App sectors, including GNYCC, Shapr and Charity Miles.

Her focus is on developing inbound and outbound sales development strategies for corporate partnerships (brand and strategic), lead generation processes, and sales operations catered for maximizing memberships, subscriptions, and general revenue growth.

Her cross-functional approach to collaborating with product, marketing, success, and sales teams while focusing on enablement technologies ensures successful execution of campaigns and plans.

Why Identity Pop?

I have been helping businesses grow their revenue over the past 9 years. One thing that I noticed is that a company’s creative efforts are rarely linked with their ability to grow their revenue.

Companies can grow their revenue through email marketing campaigns, having a set and established revenue structure, expanding your product’s geographic presence and strategize pricing, however, a well-designed website and great branding can also make a direct positive impact on the revenue flows of a business.

So Why Identity Pop? Because we can be the “creative bridge” that helps connect companies to increase presence, influence and revenue growth.

The Pop Questionnaire

The one superpower? Sleeplessness. As much as I love the 8-hour shut-eye, I feel I can do so much more with an extra 8-hours a day. Don’t get me wrong, I would still sleep, but only when I “wanted” to!

If you had to eat one type of food for the rest of your life? Hands-down, rice pudding. I cannot get enough of it. Breakfast? Rice pudding. Dessert? Rice pudding. Stressed? Rice pudding.

Alternative career? Most definitely a NYPD cop or a private detective

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